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When do the Black Friday fashion deals start?

While many sales start at the beginning of November – and some even earlier in October – official Black Friday 2026 fashion deals come into effect on 27 November 2026. Some retailers such as Net-a-Porter, Boden and MyTheresa feature designated sales sections on their websites all year round, while others such as Cos align discounts with Cyber Week.

The sales are set to stretch from the official Black Friday date of 27 November and continue into Cyber Monday on 30 November. Some retailers even offer last-chance deals in the days following. At Vogue, we’ve been trawling the sales since the start of the month, and will continue to do so throughout Cyber Week, updating this article as and when new products come in. Treat this as your cheat sheet to all the the best fashion deals throughout Cyber season.



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